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Sales Funnel à la Mailbutler:

How to use MailButler Reminders, Templates and Tracking to master your email productivity

You may have heard of the Sales Funnel strategy that is supposed to guide you through your sales workflow. But putting it into practice can become a challenge. Most of the time we ourselves would need reminders about having to send follow-up emails. And writing one follow-up email after another can be tiring.

However, following up is the key in sales, and evidently, sending follow-up emails at the right time is crucial when wanting to score.

Let’s see how we can use MailButler to create an easy and quick Sales Funnel workflow that will almost work by itself. Mailbutler has a function called follow-up reminder that reminds you at a custom set time that you have to send out a particular email. Mailbutler also has time-saving templates already integrated, which can be edited and saved to your wishes. And Mailbutler offers tracking functionality, which helps you understand how your recipients receive your emails.

Let’s see how combining the three may help you to create a powerful Sales Funnel à la Mailbutler and boost your sales performance.

Here is how your Sales Funnel might look like when using MailButler:

1. Prospects

At this point the prospects learn about your product or service. They might also realize that there is a problem that they would like to address, and that there are possible ways to improve their performance.

2. Cultivating

Intensifying contact and uncovering the client’s needs.

3. Proposal

This is where the magic happens. After the clients have got information about your product or service, and you have built a strong relationship, you can send them a quote.

Remember, following up is the key. A lack of response does not equal a lack of interest. So, don’t give up after the first follow up! When sending out the proposal email, set MailButler to remind you to follow up in case you haven’t received a response after 2 days. Then, use MailButler’s templates to send a compelling follow up email and enable tracking to understand how your client receives your emails.

Let’s say you have talked to a client and want to send him/her a quote. Here is how you move:

Send the Template 1 (see the bottom of this article), enable tracking, and set yourself a follow-up reminder. If the client replies straight away: Congratulations!
In other cases: After 2 days your follow-up reminder will inform you that you haven’t received a response, and that you need to follow up.

Go to your Sent folder, and check the email tracking status of the proposal email.

– If you see that the proposal hasn’t been opened for a couple of days, send Template 2
– If you see that the proposal has been opened once, but no response followed, send Template 3

In a lot of cases, the prospect will respond to you once or twice, and then again go silent. Also in this case you have to stay strong and keep following up.

However, if you gave it all and sent them what seemed like 20 emails, you can play the joker: The Closing Files email. Find it in Template 4 at the end of this article.

4. Closing

If your tracking status tells you that the prospect has opened your email multiple times, including the attachment (your quote), go straight ahead and call him/her and deliver a compelling win-win proposal.

5. New Customer

Congratulations! You have gained a new customer in what felt like no effort! With MailButler’s powerful tools you will know how your recipients receive your emails, and have a set of strong templates and strategies right at hand to react immediately.

 

Template 1

Hi [name]

Thank you very much for the productive conversation today.

As agreed, I’m sending our quote, please find it attached.

I’m very keen to proceed on this together, so please, don’t hesitate to contact me anytime for further information and in case of questions. I’d be happy to talk again.

Thank you.

[Email]

[phone number]

[signature]

Template 2

 

Template 2.1

Hi [name]

Thank you very much for the productive exchange the other day.

I’m writing you today to hear how things are coming up at your end. Did you find some time to review our quote?

Do you need more information from our side or do you have any questions?

If I can be of any further help, please don’t hesitate to let me know.

Thank you.

[Email]

[phone number]

[signature]

Template 2.2

Hi [name]

I hope this finds you well.

I’m writing you to hear how things are coming up at your end as I haven’t heard back from you since our last conversation. Do you have any questions concerning our product or the quote I sent you?

I’d love to proceed on this together so please let me know how I can help getting things started. In case of questions please don’t hesitate to contact me anytime. I’m also available for a short phone call if that works best for you.

I’m looking forward to hearing from you!

[Email]

[phone number]

[signature]

Template 2.3

Hi [name]

I’m writing you to follow up on how you received our quote and if you would like to proceed on this.

I haven’t heard back from you since our last conversation, so I assume the timing isn’t right?

Please let me know if this is a priority for you now, or rather sometime in the future.

Your follow up is greatly appreciated.

Thank you.

[Email]

[phone number]

[signature]

Template 3

 

Hi [name]

I’m writing you to hear how you received our quote and if you have any questions.

We are committed to offering you the best price and service, so please let me know if you have any questions or need further information from our side.

Thank you.

[Email]

[phone number]

[signature]

Template 4

 

Hi [name]

We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested.

If you aren’t interested, do I have your permission to close your file?

If you’re still interested, what do you recommend as a next step?

Thanks for your help.

[Email]

[phone number]

[signature]

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